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Courses for organization and strategy

Develop an AI strategy

Efficiency and results from day one. Create an AI strategy that provides long-term value.

Course Overview:

This comprehensive course guides you through the process of developing an effective AI strategy tailored to your organization's specific needs. You'll learn how to identify opportunities for AI implementation, prioritize initiatives, and create a roadmap that delivers immediate results while building toward long-term strategic goals.

Key Topics:
  • Assessing your organization's AI readiness
  • Identifying high-impact AI use cases
  • Building a practical implementation roadmap
  • Measuring ROI and success metrics
  • Overcoming common implementation challenges
  • Aligning AI initiatives with business objectives
Who Should Attend:
  • Business leaders and executives
  • IT decision-makers
  • Strategy and innovation teams
  • Digital transformation managers

Are you ready for the EU AI Act?

Avoid fines and lost trust. Ensure that your AI usage complies with the EU's new regulation and protect your business from risks.

Course Overview:

The EU AI Act introduces comprehensive regulations for artificial intelligence systems used within the European Union. This course provides a thorough understanding of the regulatory requirements and practical guidance on achieving compliance while maintaining innovation.

Key Topics:
  • Understanding the EU AI Act framework and risk categories
  • Conducting AI system risk assessments
  • Implementing required technical documentation
  • Establishing governance and oversight procedures
  • Data management and privacy considerations
  • Preparing for conformity assessments and audits
Who Should Attend:
  • Compliance officers and legal teams
  • AI developers and product managers
  • Risk management professionals
  • Business leaders implementing AI solutions

AI for leadership teams

Make wiser decisions with AI support and insightful analysis. Learn how AI can drive strategic choices and increase competitiveness.

Course Overview:

This executive-focused course demonstrates how leadership teams can leverage AI to enhance decision-making processes, gain competitive advantages, and drive organizational transformation. Participants will develop a strategic understanding of AI capabilities and applications specific to leadership challenges.

Key Topics:
  • AI-powered business intelligence and decision support
  • Predictive analytics for strategic planning
  • Scenario modeling and risk assessment
  • Competitive analysis and market intelligence
  • Building AI-ready leadership teams
  • Ethical considerations in AI-driven decision making
Who Should Attend:
  • C-suite executives and senior management
  • Board members
  • Department heads and directors
  • Strategic planning teams

Courses in generative AI and effective tools

Microsoft Copilot 365

Deepen your knowledge of how Microsoft 365 Copilot can be utilized to maximize productivity, improve collaboration, and simplify workflows.

Course Overview:

This hands-on course explores the full capabilities of Microsoft 365 Copilot across the Microsoft productivity suite. Participants will learn practical techniques for leveraging AI assistance in daily work tasks, document creation, data analysis, and team collaboration.

Key Topics:
  • Mastering Copilot in Word, Excel, PowerPoint, and Outlook
  • Creating professional content with AI assistance
  • Data analysis and visualization with Copilot
  • Enhancing team collaboration through AI-powered tools
  • Implementing best practices for prompt engineering
  • Security and governance considerations
Who Should Attend:
  • Business professionals across all departments
  • Knowledge workers and content creators
  • Team leaders and project managers
  • IT administrators supporting Microsoft 365

Effective prompts

Become an expert at formulating effective prompts and get the most out of ChatGPT for better results.

Course Overview:

This specialized course teaches the art and science of prompt engineering to maximize the effectiveness of interactions with large language models like ChatGPT. Participants will learn advanced techniques for crafting prompts that produce precise, relevant, and high-quality outputs.

Key Topics:
  • Understanding how language models interpret and respond to prompts
  • Techniques for clear and specific prompt formulation
  • Advanced prompt structures and frameworks
  • Context management and conversation design
  • Troubleshooting and refining problematic prompts
  • Domain-specific prompt optimization strategies
Who Should Attend:
  • Content creators and marketers
  • Researchers and analysts
  • Developers integrating AI into applications
  • Business professionals using AI tools regularly

Learn Midjourney

Create AI images with Midjourney to communicate and engage in a way that captures the customer's attention and creates impact.

Course Overview:

This creative-focused course provides comprehensive training on using Midjourney to generate professional-quality images for business communication, marketing, and design purposes. Participants will learn techniques for creating compelling visuals that align with brand identity and communication goals.

Key Topics:
  • Mastering Midjourney's interface and commands
  • Developing effective prompt strategies for visual creation
  • Understanding style parameters and artistic direction
  • Creating consistent visual identities and brand-aligned imagery
  • Editing and refining generated images
  • Ethical considerations in AI image generation
Who Should Attend:
  • Marketing and communication professionals
  • Designers and creative teams
  • Content creators and social media managers
  • Brand strategists and product marketers

Courses for marketing and customer focus

AI for marketing

Create campaigns that deliver. Use AI to personalize and automate marketing processes.

Course Overview:

This specialized marketing course demonstrates how AI can transform campaign development, customer targeting, content creation, and performance analysis. Participants will learn practical applications of AI tools to enhance marketing effectiveness while reducing time and resource requirements.

Key Topics:
  • AI-powered customer segmentation and targeting
  • Automated content generation for marketing channels
  • Personalization at scale through AI algorithms
  • Predictive analytics for campaign optimization
  • A/B testing and performance analysis
  • Integrating AI tools into existing marketing workflows
Who Should Attend:
  • Marketing managers and directors
  • Digital marketing specialists
  • Content creators and copywriters
  • Marketing analysts and strategists

AI for customer experiences

Improve service and build loyalty with smart technology. Create more satisfied customers with the help of AI-driven solutions.

Course Overview:

This customer-focused course explores how AI can enhance customer experiences across all touchpoints. Participants will learn strategies for implementing AI solutions that improve service quality, personalization, and efficiency while building stronger customer relationships.

Key Topics:
  • AI-powered customer journey mapping and optimization
  • Implementing intelligent chatbots and virtual assistants
  • Personalized recommendation systems
  • Sentiment analysis and voice of customer programs
  • Predictive service models and proactive engagement
  • Measuring and improving customer satisfaction with AI
Who Should Attend:
  • Customer experience managers
  • Service design professionals
  • Customer support team leaders
  • CRM specialists and administrators

AI for sales

Increase sales and boost productivity. Explore how AI can strengthen the sales process with data-driven insights and tools.

Course Overview:

This sales-focused course demonstrates how AI can transform prospecting, lead qualification, opportunity management, and sales forecasting. Participants will learn practical applications of AI tools to enhance sales effectiveness and efficiency.

Key Topics:
  • AI-powered lead scoring and qualification
  • Predictive sales analytics and forecasting
  • Automated outreach and follow-up optimization
  • Conversation intelligence and coaching
  • Deal risk assessment and opportunity prioritization
  • Integrating AI sales tools into CRM systems
Who Should Attend:
  • Sales managers and directors
  • Account executives and sales representatives
  • Sales operations professionals
  • Business development teams
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